In the ever-evolving world of beauty, where trends change at the blink of an eye, gaining recognition and standing out from the competition can be a challenging feat. One powerful way to achieve this is by winning beauty awards. These accolades not only serve as a testament to a brand’s

In today’s saturated beauty market, authenticity has become more than just a buzzword—it’s a necessity. For brands vying for shelf space and customer attention in competitive marketplaces like Sephora and ULTA, authenticity is the key to standing out and building lasting relationships with consumers. A PR agency like Push the

In a digital era where consumers are bombarded with advertisements and marketing messages at every turn, trust has become the cornerstone of successful brand-customer relationships. Public relations (PR) plays a crucial role in building and maintaining this trust, offering a more genuine and impactful approach to brand communication. At Push

In the dynamic world of fashion, beauty, and lifestyle, standing out is paramount. With countless brands vying for consumer attention, the need for innovative and authentic marketing strategies has never been greater. One such strategy that has proven to be highly effective is earned media coverage. As a PR agency

The holiday season presents an invaluable opportunity for brands, especially those in the fashion, beauty, and lifestyle markets, to gain significant exposure through earned media coverage in holiday gift guides. These guides, curated by top publishers and influencers, can dramatically boost your brand’s visibility and drive sales. However, securing a

In the digital age, the synergy between public relations (PR) and search engine optimization (SEO) has become increasingly essential for businesses striving to enhance their online presence. Traditional PR strategies, when effectively integrated with SEO efforts, can significantly contribute to generating natural backlinks from high-authority sites, boosting a brand’s visibility

Influencer partnerships have emerged as a dynamic marketing strategy, bridging the gap between brands and consumers. Beyond their role in enhancing brand visibility and credibility, influencer collaborations can also significantly impact SEO efforts by generating quality backlinks and social signals. The Influence of Partnerships Influencers, with their dedicated and engaged

In today’s digital age, PR has evolved significantly, with organic and paid strategies playing crucial roles in shaping brand perception and driving engagement. Organic PR, often referred to as earned media, involves securing media coverage through traditional pitching and relationship-building efforts. On the other hand, paid PR, or sponsored content,

In the competitive world of swimwear, standing out from the crowd is essential for success. Engaging a PR agency, like Push the Envelope PR, can be a pivotal move for swim brands looking to maximize their exposure and solidify their position in the market. In this blog post, we will

In today’s competitive market, having the right agency to promote your beauty, fashion, or lifestyle brand is crucial for success. Whether it’s for search engine optimization (SEO) or public relations (PR), choosing an agency like Push the Envelope PR, can make a significant difference in achieving your brand’s goals. With

Commitments are hard! We get it. There is so much to think about when jumping into a long-term commitment and investment. Like any relationship or situation, the time, value, money and “what’s in it for me?” runs through your head. The same goes when making any major investment like a

As a new client embarking on a journey to enhance your brand’s visibility and reputation, it’s important to understand what to expect during the on-boarding process at Push the Envelope PR and the initial few weeks of your campaign. At our agency, we value transparency and effective communication, and we’re

Elevating Emerging Brands: How a PR Agency Can Make a Difference In today’s highly competitive business landscape, emerging brands often face the challenge of standing out from their competitors and gaining traction among their target audience. This is where a strategic and experienced PR agency, like Push the Envelope PR,

In the ever-evolving digital landscape, the dynamic relationship between social media influencers and fashion and beauty brands has revolutionized the way consumers explore, interact with, and purchase products. Influencer marketing has emerged as an influential force, driving trends and shaping consumer behavior within the fiercely competitive fashion and beauty space.

WHY PUBLIC RELATIONS IS SO IMPORTANT DURING THE AI ERA Miss us? We’ve missed you! We are back from our blogging hiatus and look forward to sharing more content and buzz around the world of PR. So much has shifted in the last 6 months, specifically – AI.  With the

How A PR Agency Can Make the Difference As a small, emerging brand, there are endless considerations and decisions you must make to grow and scale amidst your lack of bandwidth and ever-growing responsibilities. There’s so much on your plate with a considerable amount of time and resources that are

The Most Anticipated Fashion Trends of 2022 They say “fashion comes and goes, but style lasts forever.” It’s apparent that the trends on the rise in 2022 are making a major comeback, to the point that Gen Xers and Millennials might be questioning why they ever donated their middle school

How to Create a Buyer Persona for Your Beauty Brand Manifest your dream client through your buyer persona. You’re an emerging beauty brand with a compelling story, amazing product and promise to your customer. You’re ready to get your message out there to anyone and everyone, but exactly who? Sure,

How to Determine What Type of PR is Best For Your Brand There’s no question that Public Relations is a staple for any brand to make headway toward accelerated growth. It raises brand awareness, allows you to cultivate key relationships and manage your image and reputation amongst your desired clients.

Leveling Up Business Growth Through PR  So much to do, so little time? Whether you’re an emerging brand or you’ve got the latest and greatest launch ready to go, PR and marketing is a full time job on its own. To give you space to focus on other elements of

When Your Fashion Brand Should Consider Public Relations Timing is everything and for many fashion brands, Public Relations has been more top of mind now more than ever. Fashion trends are changing as quickly as the next viral Tik-Tok video and the demand for PR for fashion brands has also

5 Advantages To Working With A Boutique PR Agency Are you an emerging brand trying to get its footing, or a one that’s been around the block but could use a little reputation shake up to get heads to notice you again? Regardless, every brand can benefit from public relations

A Few Things to Consider When Thinking About Hiring a PR Agency Whether you’ve been building your brand for the last few months or have been deep in it the last few years, this question has probably come up more than once.  No matter where you are in your brand

The Beauty Trends We Can’t Live Without This Season As the seasons change, so do the trends and there are plenty to go around in the world of beauty that can particularly benefit an indie beauty brand no matter what stage of their business growth they are in.  Many indie

Fashion Trends We Can’t Wait to Try While autumn leaves are falling, Fashion Week just ended and for any PR agency for fashion brands, they are 10 steps ahead to get their clients ready to bloom come Spring season. Push the Envelope PR is no exception. With over 16 years

Expectations Versus Reality Edition If you’ve been keeping up with the Push the Envelope PR blog posts, you’ll see all the benefits of working with a PR agency like us to get your brand the momentum it deserves.  However, as necessary as PR is, it is often misunderstood and oftentimes

Now is the Time to Start Happy New Year from all of us at Push the Envelope PR! 2022 was an incredible year for many of our brands and one of the secrets to their success is what we cover below. We’re here to share why it’s imperative to ditch

Building Awareness PR is all about building awareness and credibility for your brand. Getting your name and product out to the media is always a priority as a boutique PR agency’s client. In this article, the PTE team is here to share a bit of the BTS around different types

PR Agency Strategies The world of beauty and fashion changes in the blink of an eye and in a competitive market, it’s crucial to stand out amongst the rest. While there are many strategies to effectively grow a business, the Push the Envelope team has your back in identifying the

Maximize Your PR Campaign The world of Public Relations is constantly evolving and agencies for brands have needed to adapt and keep up with the ever-changing landscape.  The Push the Envelope team is no stranger to this evolution, being in the game for over 16 years.  We’ve witnessed and lived

PR IS HERE TO STAY While the PTE team is turning sweet 17, our expertise and combined experience spans decades. We’ve seen it all – from the resurgence of old fashion trends, evolving technology, social platforms from YouTube to TikTok, to a worldwide pandemic. We’ve seen seismic shifts in our