As a new client embarking on a journey to enhance your brand’s visibility and reputation, it’s important to understand what to expect during the on-boarding process at Push the Envelope PR and the initial few weeks of your campaign. At our agency, we value transparency and effective communication, and we’re dedicated to ensuring that you have a clear understanding of the process ahead.
Understanding the On-boarding Process
Getting Started Q&A
Once you sign off on our the service agreement, you’ll be required to complete a comprehensive questionnaire. This will serve as an important tool for us to gain deeper insights into your brand, target audience, key messages, and campaign goals. Your input will be instrumental in shaping the direction of our strategies and ensuring that our efforts are aligned with your overarching objectives.
Following the questionnaire completion, we will schedule a strategy call to delve deeper into your brand’s objectives, discuss the campaign strategy, and address any questions or concerns you may have. This call is an invaluable opportunity for us to align our understanding of your brand’s vision and to establish a collaborative approach to achieving your PR goals. We will also run through what the next few weeks will look like in terms of PR planning and any editorial leads we are currently working on that are a fit for your brand.
Developing Your PR Plan
Post strategy call, you will receive a tailored PR plan outlining our objectives for the upcoming quarter. This plan will provide you with a clear roadmap of the proposed activations, pitches, and the strategies we intend to implement to elevate your brand’s visibility and reputation. The plan will include brand goals, target media, marketing objectives, media/influencer activations and pitch strategy.
The Initial Six Weeks of Your Campaign + Managing Expectations
It’s important to note that while we strive for efficiency, the nature of earned media placements requires a degree of patience. During the initial weeks of the campaign, it’s essential to manage expectations regarding the timeline for media placements. Editors and journalists require time to familiarize themselves with your brand, review sample products, and identify suitable opportunities within their editorial calendars. While placements may not materialize immediately, it’s important to understand that this is part of the PR process.
Ongoing Activity and Progress
Throughout the on-boarding period and the subsequent weeks of the campaign, you can expect ongoing activity aimed at familiarizing the media with your brand and priority products and/or new launches. This may include outreach, content development, and engagement with relevant media outlets and influencers. While tangible placements may not be immediate, you will see the activity leading up as we work to establish and nurture relationships with key media contacts.
To ensure full transparency and keep you updated on the progress of the campaign, you will receive monthly reports showcasing all pending activities, inclusive of feedback and success. These reports will provide you with a comprehensive overview of the monthly initiatives and the status of media outreach. Upon review, clients are welcome to schedule monthly calls to discuss further.
The on-boarding process and the initial few weeks of your PR campaign are pivotal stages in our collaborative journey. It’s a time of meticulous planning, strategic alignment, and proactive outreach. While PR does take time, Push the Envelope PR is positioning your brand for success. We are excited to join you on this journey and are committed to maximizing the impact of your brand’s media presence.