Now is the Time to Start
Happy New Year from all of us at Push the Envelope PR! 2022 was an incredible year for many of our brands and one of the secrets to their success is what we cover below. We’re here to share why it’s imperative to ditch the resolution mindset that tends to be short-term and instead look at playing long ball when considering an investment and partnership with a boutique PR agency like PTE.
All great things take time. The saying goes “you don’t eat the fruit the day you plant the seed.” In the world of a boutique PR agency, the goal is to partner with a brand to plant the seeds, nurture, cultivate, and tend to allow you to harvest your bounty by creating a sustainable strategy over time.
PRIMING THE SOIL: CREATING A STRATEGY
Making sure the soil has a proper foundation to grow a bountiful harvest is imperative. While PR may be used for a single product release or major announcement, considering an agency for overall longevity for your brand will yield even bigger rewards. They’ll assess a brand’s overall goals, intentions, and needs by building a roadmap to build upon that foundation to create an effective strategy.
PLANTING SEEDS: THE RIGHT PLACE, THE RIGHT TIME
A boutique PR agency knows exactly when and where to plant the seeds for your brand throughout your journey. Whether you are starting with a brand launch or creating a new campaign for an existing brand – partnering with an agency will get the seed planted in the right place with their trusted client list of editors, publications, and influencers alike. When and where is critical, but it’s important to know that success is not overnight. It requires a lot of tending and care for these seeds to produce for you so patience is key.
CULTIVATE & NURTURE: A PR AGENCY’S EXPERTISE IN GROWTH
Not only do they have the ideal contacts and partners to help build your brand, but they also do the heavy lifting in cultivating and maintaining these relationships on your behalf. Like any relationship, it takes time to build trust and you can think of a PR agency as one that not only builds but maintains the relationship between your brand and the key stakeholders who will speak highly of you or give you a feature.
TEND TO WEEDS: TRIAL AND ERROR
Sometimes things won’t go as expected. It could be a winning feature with one campaign, and one that got barely any traction the next. You can’t base the success of PR on one campaign alone so an agency will partner and zoom out to see the bigger picture. It’s important to take the learnings to pivot for the next campaign by making changes and adjustments to garner a different result.
HARVEST: A BOUNTIFUL REWARD
Over time, the harvest will yield amazing results and as you continue the cycle of planting seeds, cultivating and nurturing relationships, and tending to the soil, the garden is bound to grow, expand and create even sweeter rewards for your brand. Push the Envelope, is an award-winning agency that has trusted expertise in brand building and marketing. In our over 15 years of experience, we allow brands to enjoy the fruits of their labor. If you’re interested in learning more, drop us a message. 2023 is here and we’re just getting started!