WHY PR IS IMPORTANT IN THE TIME OF A.I.

WHY PUBLIC RELATIONS IS SO IMPORTANT DURING THE AI ERA Miss us? We’ve missed you! We are back from our blogging hiatus and look forward to sharing more content and buzz around the world of PR. So much has shifted in the last 6 months, specifically – AI. With the potential of AI overtaking every […]
Accelerate Your Growth Through a PR Agency

How A PR Agency Can Make the Difference As a small, emerging brand, there are endless considerations and decisions you must make to grow and scale amidst your lack of bandwidth and ever-growing responsibilities. There’s so much on your plate with a considerable amount of time and resources that are needed to get the brand’s […]
PR Agency for Fashion Brands – Style Watch

The Most Anticipated Fashion Trends of 2022 They say “fashion comes and goes, but style lasts forever.” It’s apparent that the trends on the rise in 2022 are making a major comeback, to the point that Gen Xers and Millennials might be questioning why they ever donated their middle school and high school threads to […]
PR Agency for Beauty Brands Insights: Buyer Persona

How to Create a Buyer Persona for Your Beauty Brand Manifest your dream client through your buyer persona. You’re an emerging beauty brand with a compelling story, amazing product and promise to your customer. You’re ready to get your message out there to anyone and everyone, but exactly who? Sure, you can cast your net […]
The Pros & Cons of In-House vs. Agency – PR Agency Edition

How to Determine What Type of PR is Best For Your Brand There’s no question that Public Relations is a staple for any brand to make headway toward accelerated growth. It raises brand awareness, allows you to cultivate key relationships and manage your image and reputation amongst your desired clients. But the big question and […]
A Day In The Life, How Your PR Agency Works For You

Leveling Up Business Growth Through PR So much to do, so little time? Whether you’re an emerging brand or you’ve got the latest and greatest launch ready to go, PR and marketing is a full time job on its own. To give you space to focus on other elements of the business, whether from supply […]
PR Agency Help For Fashion Brands

When Your Fashion Brand Should Consider Public Relations Timing is everything and for many fashion brands, Public Relations has been more top of mind now more than ever. Fashion trends are changing as quickly as the next viral Tik-Tok video and the demand for PR for fashion brands has also evolved with the shifts in […]
Advantages To Working With A Boutique PR Agency

5 Advantages To Working With A Boutique PR Agency Are you an emerging brand trying to get its footing, or a one that’s been around the block but could use a little reputation shake up to get heads to notice you again? Regardless, every brand can benefit from public relations and the vast expertise they […]
Do I Need a PR Agency?

A Few Things to Consider When Thinking About Hiring a PR Agency Whether you’ve been building your brand for the last few months or have been deep in it the last few years, this question has probably come up more than once. No matter where you are in your brand building journey, this is always […]
PR Fall Trend Alert: Indie Beauty Brand Edition

The Beauty Trends We Can’t Live Without This Season As the seasons change, so do the trends and there are plenty to go around in the world of beauty that can particularly benefit an indie beauty brand no matter what stage of their business growth they are in. Many indie brands that have the cult-following […]