What Founders Should Look for in a Boutique PR Agency
A good boutique PR agency gives you direct access to senior people who know your category, pitch editors who actually cover it, and report on what coverage did for your business. Before you sign, ask who works your account, how results are measured, and how the agency handles affiliate commerce and AI discoverability. Most of […]
GEO vs SEO: Should GEO Live Inside Your SEO Program?
A skincare founder told me she’d typed her own brand into ChatGPT the night before our discovery call, then typed the question her customers actually ask, which was the best serum for dull skin. Her brand came up for the first one and vanished for the second. That gap is the whole GEO conversation, and […]
How to Get Your Product Into Editorial Roundups
Most editorial roundups are monetized through affiliate links, so brands without an affiliate program often are not considered. To get your product into editorial roundups, join the networks publishers use, set a competitive commission, and pitch a specific product against a specific list. Those same pages are what AI engines cite when shoppers ask for […]
AI Stopped Citing Reddit. What That Means for Your Brand’s AI Discoverability
Reddit’s share of ChatGPT Search citations fell 86% in four days in August 2026, and nobody has confirmed why. Earned media still accounts for 84% of AI citations across ChatGPT, Claude and Gemini, a figure that has held between 82% and 89% since July 2025. Platform tactics decay. Third-party authority compounds. I wrote two weeks […]
Does PR Actually Drive Sales? How Performance PR Turns Media Coverage Into Measurable Growth
Twenty years in beauty and fashion PR, six client numbers, and a clear answer about what earned media can be held accountable for. The short answer is yes, when it is measured past the placement. Performance PR ties earned media to affiliate revenue, Amazon sales, organic search and AI citations instead of impressions. In our […]
Why AI Recommends Some Brands and Not Others
AI recommends brands it finds discussed across trusted third-party sources, not brands with the strongest SEO. Editorial coverage, product reviews, affiliate buying guides, retailer pages, and community discussion are what large language models pull from. Ranking first on Google matters less than being named in many places at once. I have a version of this […]
Can AI Replace PR? What Brand Founders Need to Know
No. AI can draft press releases, research journalists, and write pitches in seconds. It cannot earn the placement. AI depends on that human work: Muck Rack’s May 2026 study of 25 million AI citations found 84% came from earned media and 0.3% from paid content. I get this question on almost every discovery call now: […]
How Consumers Discover Beauty Brands in 2026
How Consumers discover beauty brands in 2026 across many places at once, creators, search, social, affiliate articles, shopping guides, retailer sites, Amazon, and AI tools like ChatGPT. The purchase looks simple. The path behind it is not. Brands win by showing up repeatedly where shoppers research and validate before they buy. I have watched the […]
How PR Drives Sales for Amazon Brands: The Hidden Commerce Engine Most Sellers Ignore
How PR drives sales for Amazon brands is becoming one of the most important questions in ecommerce because most sellers still spend their time optimizing what happens on Amazon. They tweak listings, test PPC campaigns, chase reviews, improve images, improve A+ content, and work relentlessly to increase conversion rates. But many brands are investing heavily […]
PR for AI Visibility: Why Invisible Brands Lose in the AI Era
For years, brands viewed PR as a “nice-to-have” marketing function focused primarily on awareness and media exposure. But in the AI era, PR for AI Visibility has become a core part of how brands build authority, trust, and discoverability. But the rules of visibility have changed. Today, brands are no longer competing solely for consumer […]