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GEO vs SEO: Should GEO Live Inside Your SEO Program?
A skincare founder told me she’d typed her own brand into ChatGPT the night before our discovery call, then typed the question her customers actually ask, which was the best
How to Get Your Product Into Editorial Roundups
Most editorial roundups are monetized through affiliate links, so brands without an affiliate program often are not considered. To get your product into editorial roundups, join the networks publishers use,
AI Stopped Citing Reddit. What That Means for Your Brand’s AI Discoverability
Reddit’s share of ChatGPT Search citations fell 86% in four days in August 2026, and nobody has confirmed why. Earned media still accounts for 84% of AI citations across ChatGPT,
Does PR Actually Drive Sales? How Performance PR Turns Media Coverage Into Measurable Growth
Twenty years in beauty and fashion PR, six client numbers, and a clear answer about what earned media can be held accountable for. The short answer is yes, when it
Why AI Recommends Some Brands and Not Others
AI recommends brands it finds discussed across trusted third-party sources, not brands with the strongest SEO. Editorial coverage, product reviews, affiliate buying guides, retailer pages, and community discussion are what
Can AI Replace PR? What Brand Founders Need to Know
No. AI can draft press releases, research journalists, and write pitches in seconds. It cannot earn the placement. AI depends on that human work: Muck Rack’s May 2026 study of
How Consumers Discover Beauty Brands in 2026
How Consumers discover beauty brands in 2026 across many places at once, creators, search, social, affiliate articles, shopping guides, retailer sites, Amazon, and AI tools like ChatGPT. The purchase looks
How PR Drives Sales for Amazon Brands: The Hidden Commerce Engine Most Sellers Ignore
How PR drives sales for Amazon brands is becoming one of the most important questions in ecommerce because most sellers still spend their time optimizing what happens on Amazon. They
PR for AI Visibility: Why Invisible Brands Lose in the AI Era
For years, brands viewed PR as a “nice-to-have” marketing function focused primarily on awareness and media exposure. But in the AI era, PR for AI Visibility has become a core