Our Blog
Why AI Recommends Some Brands and Not Others
AI recommends brands it finds discussed across trusted third-party sources, not brands with the strongest SEO. Editorial coverage, product reviews, affiliate buying guides, retailer pages, and community discussion are what
Can AI Replace PR? What Brand Founders Need to Know
No. AI can draft press releases, research journalists, and write pitches in seconds. It cannot earn the placement. AI depends on that human work: Muck Rack’s May 2026 study of
How Consumers Discover Beauty Brands in 2026
How Consumers discover beauty brands in 2026 across many places at once, creators, search, social, affiliate articles, shopping guides, retailer sites, Amazon, and AI tools like ChatGPT. The purchase looks
How PR Drives Sales for Amazon Brands: The Hidden Commerce Engine Most Sellers Ignore
How PR drives sales for Amazon brands is becoming one of the most important questions in ecommerce because most sellers still spend their time optimizing what happens on Amazon. They
PR for AI Visibility: Why Invisible Brands Lose in the AI Era
For years, brands viewed PR as a “nice-to-have” marketing function focused primarily on awareness and media exposure. But in the AI era, PR for AI Visibility has become a core
Performance PR: Why PR Is Now a Performance Channel
We couldn’t help but notice something that changes everything about how brands should be thinking about PR today. According to a recent report from Muck Rack more than 89% of
Why PR Takes Time to Work (And Why That’s Actually a Good Thing)
If you’ve ever invested in public relations and wondered, “Why aren’t we seeing results immediately?”—you’re not alone. Understanding why PR takes time to work is crucial for managing expectations. It’s
How Much Does PR Cost? Public Relations, Influencer & Affiliate Marketing Pricing Guide (2026)
One of the most common questions brands ask is simple:How much does PR cost? How much does influencer marketing cost? How much does affiliate marketing cost? The answer depends on
AI Product Discovery: Why AI Search Is the New Shelf Space for Brands
The way consumers discover products has quietly shifted and most brands haven’t caught up yet. With the rise of AI product discovery, the landscape is evolving. For years, the path