Media Relations Services
Secure Press Coverage That Drives Trust & Growth
Looking to get your brand featured in top-tier publications like Forbes, Allure, GMA, or Vogue? That’s where we come in. At Push The Envelope PR, our expert media relations services connect your brand with editors, journalists, and producers who matter—turning your story into earned media that moves the needle.
What Is Media Relations?
Media relations is the practice of building and maintaining relationships with journalists, editors, and producers to secure unpaid press coverage for your brand. It’s a cornerstone of public relations, focused on earning trust, visibility, and third-party credibility through editorial storytelling.
We don’t rely on ads or pay-for-play. Our media relations agency pitches compelling narratives to top media contacts, so your brand is featured in the stories your audience already reads and trusts.
Why Media Relations Matters
In an age of constant content and low trust, earned media still holds unmatched influence. Strategic media relations builds long-term brand equity by placing your brand in front of the right audience—at the right time.
- Builds credibility through third-party validation
- Increases brand awareness and search visibility
- Drives website traffic and sales
- Strengthens SEO through authoritative backlinks
- Positions your founder or product as a market leader
Media Relations Services
Our media relations services are designed to secure meaningful, on-brand coverage that elevates your reputation and drives results. We specialize in:
Press Release Writing & Distribution
We craft newsworthy releases and distribute them to targeted media contacts and industry outlets.
Strategic Pitching & Outreach
We pitch tailored story angles directly to editors and producers across digital, print, and broadcast platforms.
Story Development & Messaging
We help you uncover compelling brand stories, founder insights, data-driven angles, and seasonal tie-ins that capture editorial attention.
National, Local & Trade Media Coverage
Whether you’re aiming for Allure, CNN, or niche trade media—we secure meaningful coverage that aligns with your goals.
Thought Leadership & Executive Positioning
We position your CEO, founder, or team as experts via interviews, op-eds, podcast features, and contributed content.
Media Outlets We Regularly Work With
We don’t just pitch stories — we build relationships with editors, producers, journalists, and media decision-makers who matter to your audience. Our team understands how to craft compelling narratives and align them with the right outlets, from national newsrooms to niche trade publications. Here are some of the most popular media publications that we frequently work with:
- Allure
- Vogue
- Elle
- Glamour
- Marie Claire
- Cosmopolitan
- WWD
- Harpers
- Shape
- Women’s Health
- Good Housekeeping
- Travel & Leisure
- GQ
- Maxim
- Men’s Health
- Forbes
- Entrepreneur
- New York Magazine
- The Strategist
- Wirecutter
- Byrdie
- BuzzFeed
- Refinery29
- POPSUGAR
- The Zoe Report
- WWW
- Good Morning America
- Today Show
- Local Broadcast
- CNN Underscored
- NBC News
- USA Today
Industries We Serve
With our team of branding experts, a strategic PR Company in Chicago, IL we specialize in the art of crafting a distinctive and unforgettable identity that resonates with your audience. We go beyond creating pitches and delve into the core of your brand to develop comprehensive strategies that captivate your target market.
Health & Wellness
Thought Leaders & Founders
DTC Consumer Products
Startups & Creators
Amazon Storefront Brands
Let's Make Headlines
With nearly 20 years of media experience and deep relationships across beauty, fashion, wellness, and lifestyle verticals, we don’t just pitch—we place. Our media relations strategy is rooted in real-time trends, platform performance, and journalistic integrity.
We’ve earned a 97% client retention rate by delivering consistent, high-impact coverage that builds momentum and drives measurable ROI. Let’s connect and craft a story the media wants to tell. Get in touch today to schedule a strategy call.
Frequently Asked Questions
What’s the difference between media relations and PR?
Media relations is a component of public relations, specifically focused on building relationships with the media and earning press coverage. PR capabilities at Push The Envelope also include Social Media Management, Events, Digital PR, Product Launches, Affiliate Marketing, Branding, Influencer Marketing, Thought Leadership, Strategic Partnerships, and more.
How do you decide which media outlets to pitch?
We tailor our media outreach based on your industry, target audience, and campaign goals. We prioritize outlets that align with your brand’s positioning—whether that’s top-tier national media, niche trade publications, local press, or affiliate-driven digital platforms.
Can media relations help with SEO?
Yes. Earned media placements often include backlinks from high-authority websites, which can significantly improve your site’s domain authority, search rankings, and organic traffic. Strategic media relations supports both brand visibility and long-term SEO growth.
How soon can I expect coverage?
Most clients begin seeing media traction within the first 4–6 weeks. Long-lead print and seasonal opportunities may take longer based on editorial timelines.
Do you help with affiliate-based media as part of media relations?
Yes. We integrate editorial affiliate marketing into our media relations outreach to secure placements that support both visibility and direct sales.
Does earned media include print and digital press?
Yes, earned media includes both print and digital press. It refers to any unpaid, organic coverage your brand receives through editorial features, product mentions, interviews, or reviews. This can appear in traditional print outlets like magazines and newspapers, as well as online platforms like digital publications, blogs, and news websites. As long as the coverage is not paid or sponsored, it qualifies as earned media.
Are there additional fees for placements?
As an agency that focuses on securing earned media placements, there are no additional fees beyond our standard pricing structure. Any additional fees relating to the campaign, including shipping, travel expenses, etc. will be clearly communicated and passed along. For a deeper dive into the benefits of earned media vs paid advertorials, check out this recent blog post here.