Lifestyle PR Agency
The #1 Lifestyle PR Firm for Home, Fitness, & Self-Care Brands
Lifestyle PR is about more than being seen—it’s about being remembered. Push The Envelope PR is an award-winning lifestyle PR agency with over 17+ years of experience. We specialize in lifestyle PR that connects purpose-driven brands with the people they serve. From wellness and home goods to fitness, food, and consumer tech, we craft strategic campaigns that inspire trust, spark conversation, and drive visibility. Ready to elevate your brand? Get in touch today to learn more about our lifestyle PR services.
Lifestyle PR Services
Push The Envelope PR is a full-service lifestyle PR agency that helps brands stand out in a competitive market. Our comprehensive suite of services include:
We secure features in trusted lifestyle outlets such as Real Simple, Better Homes & Gardens, Apartment Therapy, The Zoe Report, and more.
Influencer Partnerships
From family-focused creators to lifestyle and fitness influencers, we match your brand with voices that move audiences.
We get your product into high-traffic digital gift guides and roundup articles on platforms like BuzzFeed, NYMag, and CNN Underscored.
Product Launches & Campaign PR
We plan and execute buzzworthy lifestyle product launches and seasonal activations that drive press and sales.
Seeding & Sampling Programs
We manage targeted outreach to editors, influencers, and tastemakers with curated experiences that lead to authentic engagement.
Our Lifestyle Public Relations Process
We don’t believe in cookie-cutter campaigns. Every lifestyle brand is unique, just like their PR strategy should be. We begin by understanding your unique value, customer profile, and growth goals. Then we create a tailored strategy combining media relations, influencer marketing, affiliate integration, and brand partnerships. Every campaign is executed with precision and designed to build lasting visibility.
Our proactive approach ensures your brand stays front and center in a fast-moving industry. Here’s how our lifestyle public relations process works:
- Discovery & Insight: We begin with an in-depth discovery session to understand your brand’s story, goals, and audience. This foundation allows us to identify opportunities, refine positioning, and uncover what makes your lifestyle brand unique.
- Strategic Roadmap: Next, we craft a tailored lifestyle PR roadmap that blends media outreach, influencer partnerships, affiliate marketing, and digital activations. Every element is designed to align with your business objectives while staying culturally relevant.
- Execution & Momentum: Our team puts the plan into action with proactive pitching, strategic placements, and brand activations that capture attention. We keep your brand in the spotlight month after month with consistent, high-impact visibility.
- Measurement & Refinement: We track performance across press coverage, audience engagement, and ROI to ensure your lifestyle PR efforts are working hard for your brand. Insights from each campaign are used to refine strategies and maximize long-term growth.
Why Brands Trust Our Lifestyle PR Firm
20 Years of Expertise
With two decades of experience in lifestyle PR, we bring proven frameworks and deep industry knowledge. Our boutique approach ensures every client receives personalized, high-touch service.
Results-Driven PR
We focus on measurable ROI, not vanity metrics. Every campaign is tied to growth—driving awareness, engagement, and conversions that move the needle for your brand.
Messaging That Converts
Our team develops messaging that resonates emotionally while inspiring action. We position your brand as both aspirational and accessible, connecting with consumers on multiple levels.
Trusted Lifestyle PR Experts
With longstanding ties to editors, creators, and producers, we know how to get your brand in the right conversations. These relationships give our clients a competitive advantage in crowded markets.
Flawless Execution
From media kits to influencer seeding campaigns, our work is designed to be as visually compelling as it is strategic. We create assets that not only capture attention but also reflect your brand’s identity.
Values-Led Storytelling
Consumers today care about more than just products—they care about purpose. We help lifestyle brands tell stories that align with their mission, values, and vision for impact.
Lifestyle Brands We Work With
At Push The Envelope PR, we’ve partnered with companies across home, travel, food, wellness, and consumer goods to create campaigns that capture attention and build cultural relevance. No matter your niche, our strategies are designed to elevate your brand and connect with the audiences that matter most. We specialize in public relations for:
Lifestyle
Home & Décor
Wellness
Self-Care
Fitness
Active Lifestyle
Travel
Hospitality
Food & Beverage
Kitchen
Consumer Goods
Sustainable & Ethical Lifestyle
Family & Parenting
Baby Gear
Pet Lifestyle
Consumer Tech
Let's Elevate Your Lifestyle Brand
Ready to put your brand in the spotlight? Let’s start your lifestyle PR journey today! Whether you’re launching a new product, scaling nationally, or redefining your brand’s place in the market, our team is ready to craft the strategy that takes you there. Get started with a free discovery call to discuss your goals and how we can help amplify your brand with our strategic lifestyle public relations campaigns.
Frequently Asked Questions
What does a lifestyle PR agency do?
A lifestyle PR agency helps brands gain visibility, credibility, and consumer trust through media coverage, influencer partnerships, product placements, and storytelling. We position your brand in outlets and conversations that influence culture and drive sales.
How is lifestyle PR different from traditional public relations?
Lifestyle PR focuses specifically on promoting products, people, and brands that enhance everyday living—like wellness, home, fitness, food, and parenting. It blends storytelling with cultural relevance and often includes influencer partnerships, affiliate integration, and experiential campaigns designed to connect emotionally with consumers.
Do you work with new or early-stage lifestyle brands?
Yes, we offer lifestyle PR for startups and new companies. We love helping emerging lifestyle brands find their voice and gain traction. We customize strategies for brands of all sizes.
Can you help our lifestyle brand get into gift guides?
Absolutely. We specialize in seasonal and evergreen gift guide pitching for outlets like Real Simple, BuzzFeed, POPSUGAR, and more.
Do you offer affiliate PR support?
Yes. We incorporate affiliate strategy into our PR efforts to increase coverage in commerce-focused media and drive measurable sales.
Do you help with influencer gifting and collaborations?
Yes! We manage end-to-end influencer campaigns, from identifying the right voices to coordinating gifting, content briefs, UGC rights, and performance tracking. We specialize in authentic, conversion-driving collaborations with wellness, family, and lifestyle creators.
Do you offer PR for eco-conscious or sustainable lifestyle brands?
Yes. We’ve worked with many sustainability-focused clients and know how to position your mission-driven story in a way that resonates with media and consumers—without sounding overly commercial or greenwashed.
Can you help us get featured in national TV or magazines?
Yes! We regularly secure placements in Good Morning America, Real Simple, Oprah Daily, TODAY, and many top lifestyle media outlets. Our relationships with editors and producers help get your product in front of the right people at the right time.
Can you help us launch a new product or subscription box?
Absolutely. We craft integrated launch strategies that include earned media, influencer previews, affiliate commerce coverage, and seeding programs to ensure strong visibility, momentum, and conversions from day one.