Boutique PR agency · Since 2006
PR Services for Beauty, Fashion, Wellness & Lifestyle Brands
No two brands have the same ambitions, challenges or opportunities. Their public relations strategies shouldn’t look the same either.
As a full-service public relations agency, Push The Envelope PR brings earned media, affiliate commerce, influencer marketing, product launches, brand partnerships and AI discoverability together under one roof. We develop tailored strategies that connect the right services to each brand’s business objectives, whether that means a focused campaign or a fully integrated program.
From emerging brands looking to make their mark to established names entering their next chapter, we build visibility, strengthen credibility and create opportunities that support long-term growth.
30 minutes with our team
What are you looking to accomplish?
Every brand has a different starting point. Whether you’re preparing for a major launch, expanding your retail presence or looking to turn greater visibility into business growth, we’ll help identify the right combination of services to move your brand forward.
01. Launch a new brand or product
A successful launch requires more than an announcement. We develop publicity strategies that introduce your brand to the right editors, creators and consumers, building awareness and credibility around the moments that matter.
02. Build brand credibility through editorial coverage
The right third-party recognition can change how consumers, retailers and industry decision-makers perceive your brand. We pursue meaningful editorial opportunities that establish authority, strengthen your positioning and keep your brand part of the conversation.
03. Turn product discovery into shopping opportunities
Being featured is valuable. Making it easier for interested consumers to shop is even better. We connect editorial relationships with affiliate commerce opportunities, from gift guides and product roundups to shopping features that can drive qualified traffic and sales.
04. Build influence and social proof
Consumers want to see products in the hands of people they trust. We develop creator partnerships, product-seeding programs and social campaigns that introduce brands to relevant communities and generate content that extends beyond a single post.
05. Create momentum around a retail launch or brand moment
A new retail partnership, collection launch or major milestone deserves a coordinated strategy. We bring together media outreach, influencer engagement, events and brand partnerships to build anticipation and extend visibility beyond launch day.
06. Strengthen your brand’s visibility in search and AI
The way consumers discover and evaluate brands continues to evolve. We help brands strengthen their digital presence across Google and AI-powered discovery platforms, connecting credible brand authority with strategies designed to improve how they’re found and understood online.
How we work together
Great partnerships start with a shared understanding of where a brand wants to go. Our process is collaborative, strategic and tailored to the goals, opportunities and challenges of each client.
01. Let’s talk strategy
We begin with a conversation about your brand, business objectives, current marketing efforts and where you see the greatest opportunities for growth. It’s an opportunity to explore whether our agency is the right partner and where our expertise can make the strongest impact.
02. Build the roadmap
Once we’re working together, we take a deeper look at your brand positioning, target audiences, competitive landscape and upcoming priorities. From there, we develop a strategic plan that aligns our efforts with your business objectives.
03. Put the strategy into motion
Our team gets to work activating the right mix of media relationships, creator partnerships, commerce opportunities and brand-building initiatives. Every campaign is shaped around your goals, with our team managing the outreach, coordination and execution.
04. Measure, refine & grow
We keep you informed through ongoing communication, campaign reporting and strategic recommendations. As opportunities emerge and priorities evolve, we evaluate what’s working and where we can create additional momentum.
Frequently asked questions
Something else on your mind? Book a strategy call and ask us directly.
Which services are right for my brand?
It depends on your goal. A product launch often combines media relations, influencer seeding and affiliate marketing, while an established brand building credibility may start with media relations alone. Pricing is à la carte, so we recommend a mix on your strategy call and you choose what fits.
What do you need from me to get started?
Typically high-resolution images, product samples and a marketing calendar. After you sign, we send a custom Q&A to capture the rest.
How involved will I need to be?
As involved as you prefer. You will receive weekly updates, and monthly check-ins are available if you want them.
How do you measure success?
We look at the quality and quantity of media coverage, impressions and social engagement. Where affiliate or tracked links are in place, we also report revenue.
Do you work with international brands?
Yes. Our media and influencer network is primarily U.S.-based, so we are the best fit for brands that want visibility in the U.S. market.
How is pricing structured?
Pricing is customized and à la carte. We outline it on an introductory call once we understand your goals.
Are there additional fees for placements?
No placement fees beyond our standard pricing. Expenses such as shipping and travel are disclosed and passed along.
How many placements can I expect each month?
We cannot guarantee quantities or specific outlets, because coverage depends on editorial calendars, news cycles and launches. Placements are earned, never paid for.