WHAT WE DO
EDITORIAL
With our expertly crafted media strategies and targeted outreach, we have a proven track record of securing top-tier placements in leading print publications and digital outlets. Our team of innovative thinkers and creative strategists are skilled in crafting compelling stories that resonate with your target audience. We are committed to delivering measurable results that drive business growth, and work closely with editors and journalists to ensure your brand receives the coverage it deserves.
EARNED PRESS COVERAGE IN PRINT, DIGITAL AND BROADCAST OUTLETS
Whether its securing coverage in a major fashion magazine, landing a feature on a top wellness site or being quoted in a leading business outlet, our editorial expertise and media relationships are unmatched.
AWARD PLACEMENT
Our agency has a proven track record of positioning and securing our clients in highly sought after awards such as the Allure Best of Beauty, Men’s Health Grooming Awards and more. With our expert knowledge and industry insight, we are able to identify the most relevant awards for our clients and maximize their chances of recognition.
MEDIA STRATEGY + POSITIONING
We help define brand messaging and set clear pathways to maximize publicity. Our team will work closely with you to develop a custom plan that aligns with your goals to drive results. We can help you take your brand to the next level by leveraging the power of the media to amplify your brand message.
PRESS APPOINTMENTS
Whether you prefer virtual or in-person, our team has the expertise and media connections to secure meetings with your top target outlets. From magazine editors to beauty influencers, we’ll make sure your brand gets in front of the right people.
CELEBRITY RELATIONS
This powerful marketing tactic is designed to leverage star power and influence to increase brand awareness, credibility and of course drive sales. By aligning your brand with A-list celebs, you can tap into their loyal fan base and gain access to new markets and consumer segments.
Digital marketing
Whether you are launching a new product, expanding into new marketing or looking to drive more traffic to your website, our strategic digital marketing campaigns can take marketing efforts to the next level, helping you achieve your brand goals.
INTEGRATIVE INFLUENCER MARKETING
Tap into our network of highly engaging content creators through organic and/or paid partnerships for a powerful way to build brand awareness, increase social presence and engage with your target audience. Our team will work with you to identify your target influencer, present criteria and create a strategy that aligns with your brand goals.
SOCIAL MEDIA STRATEGY
A critical component of any successful social media marketing campaign is crafting buzz-worthy yet compelling and meaningful content that builds brand awareness. Our agency will work with you to do just that so you can experience optimal brand growth. Our team is also available to manage your social channels, responding to comments and inquiries in a timely matter to build and boost community engagement.
CONTENT CREATION + PLANNING
With well-executed social media content strategy, you can build a loyal and engaged following of key influencers and consumers that value your brand. Our agency can provide valuable content that helps you stay ahead of the latest social trends ensuring your feed is always fresh and relevant!
AFFILIATE MARKETING
When paired with traditional PR efforts, affiliate availability incentivizes top-tier publishers to continuously write about your brand within their affiliate or commerce driven stories. It is also a great way to monitor placements that have ran and the sales they drive.
E-MAIL MARKETING
Our team will create personalized content, track performance metrics and drive engagement, ultimately leading to increase brand awareness reaching new customers while nurturing existing relationships.
BRANDING
With our team of branding experts, we specialize in the art of crafting a distinctive and unforgettable identity that resonates with your audience. We go beyond creating pitches and delve into the core of your brand to develop comprehensive strategies that captivate your target market.
STRATEGIC PARTNERSHIPS
Looking to enter new markets, expand your product offerings, or raise brand awareness? Our agency is here to help. With a focus on careful planning, clear communication, and a shared vision for success, we can broker successful partnerships that align with your brand goals. Our team will help you identify potential partners, assess the benefits, and develop a comprehensive strategy that drives growth and maximizes ROI. Whether you’re seeking a new strategic partnership or need assistance in navigating an existing relationship, we have the expertise and experience to help you succeed.
COPYWRITING
A deep understanding of your target audience, brand voice and brand values is essential for crafting effective copy. Our agency works with you to develop a creative strategy that aligns with your goals and resonates with your target audience. By leveraging our expertise and insights, we help you create compelling and persuasive copy that captures attention and drives action. Whether you’re looking to boost conversions, increase engagement, or communicate more effectively with your audience, we’re here to help you achieve your goals.
SPEAKING ENGAGEMENTS
Establishing yourself as an expert in your field is a powerful way to elevate your brand. Our agency can promote you and your brand to a wider audience through events, panels, conferences and pop-ups. Leveraging our extensive network, our team will identify the most relevant speaking opportunities to establish you as a thought leader in your market, cementing your authority and amplifying your impact.
WRITTEN + VISUAL CONTENT CREATION
By creating memorable written and visual content, we can build a dedicated following of customers who appreciate your brand. Our agency specializes in producing compelling content that keeps your brand at the forefront of the latest trends, ensuring your presence is always fresh and relevant within your market.
EXPERIENTIAL EVENTS + ACTIVATIONS
Our agency specializes in creating immersive and interactive events that make a splash in a meaningful way. Through our unique events, we set your brand apart from competitors while raising awareness and building brand loyalty that will drive sales and fuel growth.
WEBSITE VISIBILITY
In today’s digital age, having a robust online presence is paramount for your brand to thrive. Our website visibility campaigns are specifically tailored to ensure your brand not only has a strong online footprint but also shines brighter than your competitors, ranks higher in all search engines, and guarantees that your web presence is cross-browser compatible and accelerated on mobile devices.
WEBSITE DEVELOPMENT
You only get one chance to make a first impression. Our agency specializes in crafting user-friendly, multi-faceted websites that convert with online search engine integrations across all platforms.
SEO & DATA INTEGRATION
Drive targeted traffic and boost sales with measurable ROI. Better than traditional advertising, our multi-faceted SEO campaigns will increase your brand’s visibility organically while also making your site more user-friendly.
GOOGLE ADS
Achieve immediate and targeted online visibility by leveraging Google to drive targeted traffic and conversions. Our strategic campaigns offers a scalable solution to meet your ad goals.
PERFORMANCE ANALYTICS
Tap into the behavior and preferences of your website visitors through our Google analytics campaign. We provide insightful data to optimize online strategies that ensure positive user experiences while tracking conversions.
Most Frequently Asked Questions
We focus on securing organic and earned media coverage for our clients so it’s important to understand that there are no quantity guarantees. While we strive for maximum exposure there are several factors that reflect placement quantity including but not limited to, editorial calendars, trending topics, world news, new launches, retail partnerships and collaboration announcements. We have a proven track record of success in securing high-quality media coverage for our clients and work tirelessly to develop and execute effective PR strategies that deliver results.
After signing off on the agreement, our PR team will create a custom Q&A with a list of materials needed to get started which include hi res images, access to samples and marketing calendar.
We understand that every client has different preferences when it comes to their level of involvement within their PR campaign. Our team is flexible and can accommodate whatever level of involvement you’d like. We provide real-time updates weekly and are happy to schedule monthly check-ins to discuss campaign status and address any questions you may have. Ultimately, our goal is to provide a tailored and personalized experience that meets your specific needs and goals.
Yes, we represent clients globally and our team is skilled at creating strategies that align with the unique needs of international brands. It is important to note that our network of contacts are primarily US based.
We use a range of metrics to ensure that we are effectively tracking and evaluating our impact. We analyze media coverage to assess the quality and quantity of placements, and evaluate impressions to ensure that our campaigns are reaching the right audiences. We also assess advertising value equivalency and social media engagement to gauge the level of interest generated by our campaigns. By focusing on these KPIs, we are able to develop strategies that are aligned with our client’s objectives and the overall business goals.
Our agency takes a customized approach to pricing that’s tailored to our clients’ unique needs and goals. We offer a la carte options that allow our clients to choose the services that are most relevant to their specific PR objectives. To learn more about our pricing structure and how we can help you achieve your PR goals, click here to schedule an introductory call with our team. We’ll take the time to understand your business and objectives, and work with you to develop a customized plan that meets your needs and budget.
As an agency that focuses on securing earned media placements, there are no additional fees beyond our standard pricing structure. Any additional fees relating to the campaign, including shipping, travel expenses, etc. will be clearly communicated and passed along. For a deeper dive into the benefits of earned media vs paid advertorials, check out this recent blog post here.