About Push the Envelope PR

Dive a Little Deeper.

Since 2006, Push The Envelope PR has helped beauty, fashion, wellness and lifestyle brands turn earned media into measurable business growth. As a boutique public relations agency with national reach, we bring together editorial coverage, affiliate commerce, influencer partnerships and AI discoverability to build brand authority, reach consumers and create meaningful business opportunities.

With two decades of industry relationships and experience supporting retail launches at Target, Ulta Beauty and Nordstrom, we help brands build visibility where consumers discover, research and make purchasing decisions, from trusted media outlets and search engines to AI-powered recommendations.

Explore our work ⟶

Building brands globally since 2006.

Our story

The agency

RELATIONSHIPS THAT OPEN DOORS

Two decades of relationships with national beauty, fashion, wellness and lifestyle editors, journalists, creators and industry decision-makers help our clients secure earned media coverage, build credibility and access opportunities that extend beyond a single placement. Our clients’ coverage ranges from Vogue and Allure to Wirecutter and the TODAY Show.

FROM EMERGING BRANDS TO MARKET LEADERS

We’ve worked with emerging beauty and lifestyle brands finding their footing, established names entering new markets and consumer brands preparing for their next major retail milestone. The strategy changes with the business, never the other way around

THE THINKING BEHIND THE COVERAGE

A great media placement can introduce a brand to millions. What happens next matters just as much. We connect earned media, affiliate commerce, influencer marketing and AI search visibility to help brands build authority, influence purchasing decisions and create measurable business opportunities.

BUILT FOR HOW BRANDS ARE DISCOVERED NOW

Shoppers now ask ChatGPT and Google which brands to trust. We earn the reviews, best-of lists and expert coverage those answers are built from, so your brand shows up where buying decisions start.

Our founders

Michael & Sabrina

2006

The year Push the Envelope began

A little ambition. A lot of hustle.

Push The Envelope PR began in 2006 with a simple idea, what if Sabrina and Michael DiBella built something of their own?

Sabrina brought a background in media and entertainment, a creative instinct and a willingness to figure things out along the way. Michael brought an entrepreneurial mindset and a foundation in business and finance. Together, they took a chance on an idea that would become a nationally recognized public relations agency.

Built to last. Built to evolve.

What started as a small business grew into a full-service agency representing emerging brands and established names across beauty, fashion, wellness and lifestyle. As the media landscape evolved, so did PTE, expanding beyond traditional public relations into influencer marketing, affiliate commerce, digital PR, generative engine optimization (GEO) and AI discoverability. Today, the agency helps brands build authority not only in the publications consumers read, but also across the search engines and AI platforms they increasingly turn to for recommendations.

Still in it. Still pushing.

Today, Sabrina and Michael continue to guide the agency’s vision, strategy and growth, supported by an experienced team of public relations and marketing professionals who lead the day-to-day client work. Two decades later, the ambition remains the same, build an agency they’re proud of and do work that makes a difference for the brands that trust them.

Reasons to partner

Why Push the Envelope PR?

Senior expertise. Personal attention.

Great agency relationships start with great people. Our clients work with experienced PR and marketing professionals who understand their business, anticipate opportunities and take ownership of the work. We bring the capabilities of a larger agency with the accessibility, collaboration and accountability of a boutique team.

Visibility with business impact.

Press coverage is powerful. What it does for your business is what matters. We build integrated PR strategies that connect earned media, influencer partnerships, affiliate commerce and retail visibility to strengthen brand authority, influence purchasing decisions and support measurable business growth.

Built for what's next.

The way consumers discover brands is changing, and PR needs to evolve with it. We combine traditional media relationships with digital PR, generative engine optimization (GEO) and AI discoverability strategies to help brands build visibility across trusted publications, search engines and AI-powered recommendations.

Proven results

The work speaks for itself.

Twenty years of building brands. Tens of thousands of media placements. Real business results.

From national editorial coverage and major retail launches to affiliate-driven sales and AI search visibility, our work is designed to make an impact beyond the headlines. We’ve helped emerging brands earn national attention, supported established names through their next stage of growth and connected consumer brands with the audiences that matter.

Because the measure of great PR isn’t simply where your brand appears. It’s what happens next.

Explore our results ⟶

97%

Client retention rate

Average ROI

60K

Media placements