FROM LAUNCH TO CATEGORY LEADER: OLIVINA MEN
Olivina Men and Push the Envelope PR teamed up shortly before the brand launched in 2016. Our agency has helped build Olivina Men into a respected name within the men’s grooming category through impactful media placements and thoughtful influencer partnerships. The founder has been positioned as a leader within the industry and the brand has been the recipient of several men’s grooming awards including Men’s Health 2018 Grooming Awards. A few notable press wins include WWD, GQ, The Wall Street Journal and Men’s Fitness.
MIAMI SWIM COLLECTION DEBUT: FRANKIES BIKINIS
In 2017, Push the Envelope PR and Frankies Bikinis took over SWIMMIAMI to launch a captivating event experience celebrating the launch of their Golden State of Mind 2018 resort collection. Our agency worked closely with Frankies Bikinis and the production company to put together one of the most highly sought after shows during that week. We tirelessly worked to secure partners, carefully curated a top tier guest list with over 600+ RSVPs and featured exciting experiential elements for on-site activation pre and post show, resulting in guests raving that it was the best show they attended during swim week. We generated over three times the number of press coverage compared to what Frankies’ competitors received following the show.
FIVE YEARS OF PARTNERSHIP: PADDYWAX
For the past five years, Push the Envelope PR has been working with Paddywax on a mixed marketing campaign pushing for inclusion in print, digital and broadcast outlets. Our agency has helped to shape the brand as a leading home fragrance line by consistently placing Paddywax in top-tier national outlets including Allure, InStyle, HGTV and The Today Show to name a few. The agency has positioned the brand as a trendy and popular artisan candle company through the use of innovative pitching, which targeted unconventional markets beyond the home category including but not limited to: travel, parenting, beauty, fashion, wellness, fitness, outdoor living, men's and women's interest and more, in order to reach mass readers of all demographics. Beyond product placement, the agency secured countless interviews and full feature editorials for the founder and executive team in order to tell the overall story and heighten awareness for Paddywax. Push The Envelope PR has also propelled the brand to the forefront of major media when it comes to being the go-to gift idea for all holidays, and is able to stay ahead of its competitors each season. They have been featured in countless gift guides including Elle, Better Homes & Gardens and Everyday with Rachael Ray.
influencer collaborations: indah
A favorite amongst Instagram’s top influencers, like Rocky Barnes and Alexis Ren, Indah and Push the Envelope PR started working together in 2014. Targeting on-brand partners that have a strong social presence within the swimwear world, our agency worked closely with the brand to offer product in exchange for organic tagged posts, which in turn helped gain additional social followers and an increase in sales. Push the Envelope PR continues to conduct relevant outreach creating meaningful relationships to secure top target placements across all social platforms.
PRODUCT LAUNCH TO WAITLIST IN 24 HOURS: COTARDE
Push the Envelope PR landed Cotarde Skincare in Travel + Leisure, their top target, within just a few months of the start of their campaign. The coveted placement led to a brief shutdown of their site due to the enormous influx of visitors. The intensity of requests after the article exceeded their expectations as well as their physical capabilities of fulfilling requests resulting in product selling out. Another huge PR win considering brand awareness is a long-term strategy and the agency secured interest in the client's top tier target in just six short weeks!
CELEBRITY SEEDING: PLACING INDIE BRANDS IN THE HANDS OF INFLUENTIAL CELEBRITIES
Targeting on-brand celebrities with a strong social presence and loyal followers who speak to the clients’ core audience, Push the Envelope PR has helped connect brands with in-demand celebrities. Our agency has helped elevate companies by securing celebrity endorsers resulting in mass-market exposure, numerous product placements, new editorial opportunities and an increase in sales. We’ve helped many of our indie brands make a major splash in the industry by targeting their wish list of celebrities then placing the photos in top tier outlets for maximum exposure. A few of our successes include placing brands on A-list celebrities including: Lolli Swim on Jessica Alba, Kim Kardashian and Bella Thorne, Indah Clothing on Chrissy Tiegan, Gigi Hadid and Kate Upton, Blaine Bowen Jewelry on Nikki Reed and Nina Agdal, Mer Culture Swimwear on Jennifer Lopez, Citrine Swim on Olivia Munn, and Wild Horses Run Free on Kendall Jenner, as well as getting our brands’ products in the hands of influential and popular celebrities including cast members of ABC's The Bachelor/Bachelorette, E!'s Total Divas and more.
FROM TARGETING ON-BRAND PARTNERS TO SECURING CELEBRITY ENDORSEMENTS: ECCO BELLA
In 2016, indie beauty brand Ecco Bella hired Push the Envelope PR to reach the next digitally-driven generation of consumers. Our agency introduced a wide-reaching new audience to intelligent beauty, resulting in taking the “green” movement to new heights. With no new launches since the company’s inception in 1992, Push the Envelope PR revamped one of the first cruelty-free, vegan cosmetic and skin care lines into a mass-market and celebrity endorsed brand. We recommended and sought out wellness + fitness expert and celebrity trainer, Tracy Anderson, to become a brand advocate and took the relatively unknown Ecco Bella and skyrocketed them within media. During the year-long partnership, we secured countless opportunities and placements in top-tier national outlets featuring coverage in Women's Wear Daily, Hollywood Reporter, E! Online, Women's Health, Allure and more.